DOECHII RELEASES “UNIVERSAL SWAMP ANTHEM”
A REIMAGINING OF UGK’S “INT’L PLAYERS ANTHEM”
AS PART OF “PIXEL REPRESENTS” SERIES
ARTWORK CREDIT: Myesha Evon Gardner Designed by Mass Appeal
DOECHII IMAGES: Myesha Evon Gardner
CREATED IN PARTNERSHIP BY MASS APPEAL, GOOGLE PIXEL & SONY MUSIC ENTERTAINMENT’S CERTIFIED
Today, Florida-born and raised rap star Doechii releases “Universal Swamp Anthem” (listen HERE) – her fresh take on UGK’s legendary, smash hit “Int’l Players Anthem.” The Swamp Princess’sreimagined track comes courtesy of entertainment company Mass Appeal in partnership with Google Pixel and Sony Music Entertainment’s Certified as part of the “Pixel RePresents” series. In honor of Hip Hop’s 50th anniversary, Pixel RePresents elevates women in Hip Hop by showcasing some of today’s most promising female rappers, reenvisioning genre-defining era transcending songs.
“Universal Swamp Anthem” is the fourth single leading up to the highly anticipated Pix Tape EP, slated for release in August alongside the 50th anniversary of Hip Hop. Doechii joins heavyweights Lola Brooke, Flo Milli, and BIA, who’ve also put a fresh spin on iconic Hip Hop cuts. Each reconceptualized track comes with unique artwork photographed on a Google Pixel 7 Pro With Real Tone technology, which equitably captures and represents all skin tones.
“Universal Swamp Anthem” is accompanied by a BTS video, an interview series, and a social campaign directed by Creator Labs artist Myesha Evon Gardner. Videos will also live on EBONY.com, the central hub for all RePresents BTS content.
Pixel RePresents is part of Mass Appeal’s Hip Hop 50 initiative, a global, multifaceted landmark celebration commemorating Hip Hop’s 50th year. Beyond Pixel RePresents, Mass Appeal has tapped Google Pixel as the exclusive handset device for Hip Hop 50. Additionally, Mass Appeal has partnered with Certified, the digital destination platform celebrating SME’s Hip Hop catalog, to unveil 50 product releases in honor of Hip Hop’s 50th birthday.
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much much more. Every facet of the Hip Hop 50 Universe includes a charitable component connected to the Universal Hip Hop Museum. Find #HipHop50 online, on-air and on the block.
About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. Follow Mass Appeal on all social platforms @massappeal.
With exclusive access to Sony Music Entertainment’s (SME) archives, Certified provides access to rare and unreleased albums, singles, remixes, photos and video footage from iconic SME labels like Jive, Loud, Ruffhouse, J Records, Arista, LaFace, So So Def, Profile, RCA Records, Epic, and Columbia—all to help tell the stories of undisputed classics of Hip-Hop and R&B. Follow Certified on all social platforms @thisiscertified
About Google Pixel
Pixel is the only smartphone engineered by Google, bringing you the best of Google smarts on AndroidOS. Well known for their industry-leading cameras, Pixel phones are powerful and fast, and come in a variety of models to choose from. Our latest Pixel phones run on our custom Tensor G2 chip, which enables enhanced security capabilities and outstanding image transformation.