MASS APPEAL, GOOGLE PIXEL & SONY MUSIC ENTERTAINMENT’S CERTIFIED SPOTLIGHT BREAKOUT FEMALE ARTISTS WITH LAUNCH OF
‘PIXEL REPRESENTS’ SERIES
LOLA BROOKE KICKING OFF SERIES WITH
REIMAGINING CLIPSE’S “GRINDIN”
MORE ARTISTS TO FOLLOW WITH THEIR TAKES ON SOME OF HIP HOP’S BIGGEST HITS
“ACCOMPANYING ALBUM ARTWORK CREATED ON GOOGLE PIXEL”
In celebration of Hip Hop’s 50th birthday, Mass Appeal, Google Pixel and Sony Music Entertainment’s Certifiedare excited to elevate female voices in Hip Hop through the ‘Pixel RePresents’ content series, where Hip Hop’s most promising female artists will reimagine classic tracks. Kicking off today, New York rap star Lola Brooke will release “Blind Em” (listen HERE) – her new interpretation of Clipse’s smash hit “Grindin.” The artwork for the single was photographed using a Google Pixel camera, with Real Tone technology that more accurately highlights all skin tones.
“Fifty years of Hip Hop— it’s an honor to be called on by Google and Mass Appeal to celebrate the culture this way,” said Lola Brooke. From reinterpreting one of my favorite records Grindin’ by Clipse to capturing all the magic on a Google Pixel phone, every part felt like a celebration. It’s dope to see how it all came out, and I’m happy to have gotten the chance to create art that I can always look back on and cherish. “
Following Lola Brooke’s release, additional female artists will take their turns reimagining some of Hip Hop’s most enduring hits from SME’s extensive catalog. To accompany the single, each artist will release a BTS video created on a Google Pixel by director and Creator Labs artist, Myesha Evon Gardner. EBONY.com will serve as the central hub for all RePresents BTS content. The individual releases will all culminate in the Pix Tape EP, which is slated to be released in August alongside the 50th anniversary of Hip Hop.
It’s impossible to look retrospectively at the most influential movement of the past 50 years and not acknowledge the contribution of Women to Hip Hop’s popularity, style, and relevance. With lyricism, sex appeal, and swag, women in Hip Hop have busted through gender lines and commanded respect. With these reimagined versions of classic hits, the female emcees, up now, stake their claim in today’s sound announcing how far Hip Hop and society have come.
Pixel RePresents is part of Mass Appeal’s Hip Hop 50 initiative, a global, multifaceted landmark celebration to commemorate Hip Hop’s bicentennial. Beyond Pixel RePresents, Mass Appeal has tapped Google Pixel to be the exclusive handset device for Hip Hop 50. Additionally, Mass Appeal has partnered with Certified, the digital destination platform celebrating SME’s Hip Hop catalog, to unveil 50 product releases in honor of Hip Hop’s 50th birthday.
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much, much more. Every facet of the Hip Hop 50 Universe includes a charitable component connected to the Universal Hip Hop Museum. Find #HipHop50 online, on-air and on the block.
About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever- expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. Follow Mass Appeal on all social platforms @massappeal.
With exclusive access to Sony Music Entertainment’s (SME) archives, Certified provides access to rare and unreleased albums, singles, remixes, photos and video footage from iconic SME labels like Jive, Loud, Ruffhouse, J Records, Arista, LaFace, So So Def, Profile, RCA Records, Epic, and Columbia—all to help tell the stories of undisputed classics of Hip-Hop and R&B. Follow Certified on all social platforms @thisiscertified
About Google Pixel
Pixel is the only smartphone engineered by Google, bringing you the best of Google smarts on AndroidOS. Well known for their industry-leading cameras, Pixel phones are powerful and fast, and come in a variety of models to choose from. Our latest Pixel phones run on our custom Tensor G2 chip, which enables enhanced security capabilities and outstanding image transformation.
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