HIP HOP TIL INFINITY
AN IMMERSIVE TRIP ACROSS 50 YEARS OF HIP HOP
OPENING AT HALL DES LUMIÈRES JULY 26TH
CO-PRODUCED BY MASS APPEAL IN PARTNERSHIP WITH CERTIFIED
Today, we are pleased to announce that Hip Hop Til Infinity – an immersive trip across 50 years of Hip Hop – will open at Hall des Lumières, Manhattan’s largest permanent center for custom-designed immersive art experiences, on July 26th. Co-produced by global entertainment company Mass Appeal and hybrid creative studio SUPERBIEN, in partnership with Certified, Sony Music Entertainment’s platform dedicated to celebrating Hip Hop, the exhibition will bring 50 years of Hip Hop to life with an immersive experience through Hip Hop’s celebrated moments. Tickets are currently on sale via Ticketmaster HERE.
This evocative digital installation will transport guests through Hip Hop’s different eras and regions – from the skate parks to the stage, to the metaverse. Hall des Lumières’ state-of-the-art audio-visual technology, in collaboration with innovative and creative partners, will illuminate Hip Hop’s storied history. The exhibition will also feature interactive programming, including virtual concerts, live panels & conversations, listening parties, artist meet & greets and more. Additional details will be announced in the coming weeks.
“Hall des Lumières is honored to host this commemorative installation celebrating such an important cultural milestone”, said Tim Ceci, Managing Director of Hall des Lumières. “It’s exciting to offer this experience to our guests, something totally unique from our previous two exhibitions, and we’re grateful to our partners at Mass Appeal and SUPERBIEN and Certified for their collaboration.”
Hip Hop Til Infinity is the latest announcement surrounding Mass Appeal’s Hip Hop 50 initiative – a massive cross-platform initiative that celebrates Hip Hop’s momentous anniversary in the most authentic and globally impactful way possible by acknowledging and recognizing Hip Hop as not only a genre but a movement that has impacted the worldwide community.
About Hip Hop 50
Hip Hop 50 is Mass Appeal’s love letter to Hip Hop. A manifestation of the company’s commitment to celebrating the culture in the most authentic and globally impactful way possible. Hip Hop 50 is activating through unique storytelling that is realized in timeless content, original music, live experiences, strategic partnerships, custom products and much, much more. Every facet of the Hip Hop 50 Universe includes a charitable component connected to the Universal Hip Hop Museum. Find #HipHop50 online, on-air and on the block.
About Mass Appeal
Mass Appeal is an entertainment company dedicated to telling stories from the perspective of those who shape and shift culture. Since 1996, we have documented the emerging movements that influence popular ideas. Today, Mass Appeal is the elevated voice of Hip Hop and its ever-expanding sphere of influence. Integrated offerings in content, music, and creative services stoke Mass Appeal’s ability to maximize the impact of our output. Our diverse school of thought separates us from friends and foes alike. Follow Mass Appeal on all social platforms @massappeal.
Founded in 2009, SUPERBIEN is among the top players in innovative, multimedia experience production in the world, with offices in Paris, NYC and Dubai. From the small square of the infinite scroll to the most complex and extensive experience, SUPERBIEN uses highly innovative technologies to create original narratives that leave long-lasting impressions.
Certified is dedicated to the history and influence of R&B and Hip-Hop, music that continues to shape the culture. With exclusive access to Sony Music Entertainment’s (SME) archives, Certified provides access to rare and unreleased albums, singles, remixes, photos and video footage from iconic SME labels like Jive, Loud, Ruffhouse, J Records, Arista, LaFace, So So Def, Profile, RCA Records, Epic, and Columbia—all to help tell the stories of undisputed classics of Hip-Hop and R&B.
About Hall des Lumières
Hall des Lumières is Manhattan’s largest permanent center for custom-designed immersive art experiences that exhibits entirely new, custom-curated experiences every ten to twelve months based on the work of different world-renowned artists and showcasing a diverse range of scholarly and cultural themes that appeal to a wide range of audiences. The immersive digital art center is located within the elaborate former teller hall and vault level of the historic, landmarked Emigrant Industrial Savings Bank at 49 Chambers Street opposite Manhattan’s City Hall Park, which Culturespaces carefully restored over three years ahead of its opening in September 2022. Since Hall des Lumières has been open, it has hosted two exhibitions: Gustav Klimt: Gold in Motion, featuring luminescent, 30-foot-high animated images of celebrated works by the painter as well as complimentary works by Friedensreich Hundertwasser, an Austrian artist inspired by Klimt, and Destination Cosmos: The Immersive Space Experience which utilizes content from National Center for Space Studies (CNES), the French space agency, and NASA to transport viewers to a maze of stars, planets, nebulae, and supernovae.
For more information and to purchase tickets, visit www.halldeslumieres.com. Follow @halldeslumieres on Instagram, Facebook and TikTok.
For the past 30 years, Culturespaces, which was founded by Bruno Monnier in 1990, has been the leading private operator specializing in full-service management of monuments, museums and art centers. Since 2012, the firm has also trailblazed the creation of Des Lumières digital art centers and immersive exhibitions. Culturespaces enjoys a global presence underpinned by comprehensive expertise, combining the design and creation of digital art centers with technological proficiency and a flair for presenting classical, modern and contemporary artists.