Along with Cast, Ocean Colour Scene, Kula Shaker, and Embrace, Travis was one of the most prominent British trad rock bands in the mid- to late '90s. Following Oasis' lead of crafting down-to-earth, heartfelt songs in the vein of classic British bands from the '60s, Travis was more successful and enduring than some of their peers due to their lively, impassioned songwriting and performances.