The Neptunes quietly emerged from Virginia Beach at the turn of the century and quickly became the hottest producers within the rap industry, then the entire pop music industry. The peerless duo began their ascendance in the late '90s with a few party-themed hits: Ol' Dirty Bastard's "Got My Money" (1999), Mystikal's "Shake Ya Ass" (2000), and Jay-Z's "I Wanna Love U" (2001). The Neptunes crossed over from rap to pop in 2001 and began producing tracks for the likes of Britney Spears ("I'm a Slave 4 U"), *NSYNC ("Girlfriend"), and Usher ("U Don't Have to Call").