Inextricably linked with his pop culture touchstone "Baby Got Back," Sir Mix-A-Lot parlayed a gonzo tribute to women with large buttocks into hip-hop immortality, even despite his failure to score another hit of its magnitude. But even before he struck crossover gold, Sir Mix-A-Lot was one of rap's great D.I.Y. success stories. Coming from a city -- Seattle -- with barely any hip-hop scene to speak of, Mix-A-Lot co-founded his own record label, promoted his music himself, produced all his own tracks, and essentially pulled himself up by the proverbial American bootstraps.