Sha Na Na parlayed their straight-ahead '50s rock & roll revivalism into a successful touring career, even if they were never as popular on record as they were live. The group's image and style were unabashedly anachronistic, as they covered '50s pop and doo wop standards, slicked their hair back in the greaser fashion, and dressed in flamboyant '50s costumes. Sha Na Na formed at Columbia University in 1968 and quickly built a name for itself with live performances, often at the Fillmore East, featuring such theatrics as a dance contest for audience members.