When Sade first came on the recording scene in the '80s, her record company, Epic, made a point of printing "pronounced shar-day" after her name on the record labels of her releases. Soon enough the world would have no problem in correctly pronouncing her name. Born Helen Folasade Adu in Ibadan, Nigeria, about 50 miles from Lagos, she was the daughter of an African father and an English mother. After her mother returned to England, Sade grew up on the North End of London.