As a singer, producer, and songwriter, Babyface was an inescapable presence in virtually every major facet of pop music during the '90s. His own recordings helped rejuvenate the R&B tradition of the smooth, sensitive, urban crooner and made him a staple of urban contemporary radio. Yet their considerable success was eclipsed by his songwriting and production work for other artists, which linked him with some of the biggest stars and hit singles of the decade (and not just in the realm of R&B).