A British dance-pop group which found fame thanks to the antics of androgynous frontman Pete Burns, Dead or Alive formed in Liverpool in 1980. Burns first surfaced three years prior in the Mystery Girls, later heading the proto-Goth rockers Nightmares in Wax; he founded Dead or Alive with keyboardist Marty Healey, guitarist Mitch, bassist Sue James and drummer Joe Musker, debuting in 1980 with the Ian Broudie-produced Doors soundalike "I'm Falling." "Number Eleven" followed, but just as the group was gaining momentum they were swept aside by the emergence of the New Romantic movement, with Burns subsequently charging that fellow androgyne Boy George of Culture Club had merely stolen his outrageous image.