Elvis™ And Snapchat Partner For Special Interactive ‘Lens’
The Estate of Elvis Presley has partnered with Snapchat to launch an interactive Elvis-themed selfie Lens in celebration of Elvis Week, the annual festival that pays tribute to the music, movies and legacy of Elvis Presley.
Snapchatters can channel the “King of Rock n’ Roll” with the new lens, which applies Elvis’ signature pompadour hairstyle, tinted sunglasses and music to selfies and videos taken in the app.
The Snapchat lens features iconic Elvis tracks, “A Little Less Conversation,” “Devil in Disguise” and a sneak peek of the song “Kentucky Rain” from the newest edition of the ELVIS WITH THE ROYAL PHILHARMONIC ORCHESTRA project, a remarkable new album that features powerful Elvis vocal performances with brand-new orchestral accompaniments. For more information about the upcoming ELVIS WITH THE ROYAL PHILHARMONIC ORCHESTRA album, visit: http://smarturl.it/ep_rpo_kr?IQid=ws.pr
“We’re excited to celebrate Elvis’ revolutionary impact on xmusic and pop culture with this launch,” said Nick Woodhouse, President & CMO of Authentic Brands Group, owner of the Estate. “The Lens provides fans of all ages a new digital channel to pay tribute to The King.”
Elvis Week 2016 kicked off on August 10th and will run through August 16th. For more information visit: https://www.graceland.com/elvisweek/
For more information about Elvis Presley, visit Elvis.com.